Section 20. Brand names

A. The name of a brand shall not tend to mislead the purchaser with respect to any quality of the feed. If the brand name indicates that the feed is made for a specific use, the character of the feed shall conform to that use. A mixture labeled "dairy feed," for example shall be adapted for that purpose.

B. A brand name shall not be derived from one or more ingredients of a mixture to the exclusion of other ingredients. A distinctive name shall not represent any component of a mixture unless all components are included in the name, provided that if any ingredient or combination of ingredients is intended to impart a distinctive characteristic to the product that is of significance to the purchaser, the name of that ingredient or combination of ingredients may be used as a part of the brand name if the ingredient or combination of ingredients is quantitatively guaranteed in the guaranteed analysis, and the brand name is not otherwise false or misleading.

C. The word "vitamin" or a contraction thereof, or any word suggesting vitamin, may be used in the brand name of a feed only in the case of a feed represented solely to be a vitamin supplement, and which is labeled with the minimum vitamin content guaranteed as specified in subsection B of 2VAC5-360-30.

D. The term "mineralized" shall not be used in the brand name of a feed except for "trace mineralized salt." When so used, the product shall contain significant amounts of trace minerals which are recognized as essential for the nutrition of animals. The mineral compound source of each mineral except salt (NaC1) shall be stated in the ingredient statement.

E. When the brand name carries a percentage value, it shall be understood to signify minimum crude protein content. If any other percentage values are used in brand names, they shall be followed by the proper description.

F. The word "protein" shall not be permitted in the brand name of a feed that contains added nonprotein nitrogen.

G. The term "meat" or "meat byproduct" in a brand name shall be qualified in the brand name to designate the animal from which the meat or meat byproduct is derived unless the meat or meat byproduct is made from cattle, swine, sheep or goats.

H. Single ingredient feeds shall have a brand name in accordance with the designated definition of feed ingredients as recognized by the Official Publication of the Association of American Feed Control Officials, Inc., 2002.

Historical Notes

Derived from VR115-04-06 § 2, eff. May 28, 1986; amended, Volume 20, Issue 09, eff. February 12, 2004; Errata, 20:11 VA.R. 1387 February 9, 2004.

Statutory Authority

§ 3.2-4801 of the Code of Virginia.