Section 80. General criteria for integration of the Winery Signage Program

A. The following criteria apply to all existing Winery Signage Program signs:

1. All existing supplemental guide signage for wineries (in place as of September 15, 2004) will remain in place.

2. To retain an existing supplemental guide sign, a winery must continue to meet the existing winery program hours of operation requirements (open six hours per day, five days per week, at least nine consecutive months per year).

3. When an existing supplemental guide sign is damaged, or for any other reason needs to be replaced, the replacement sign may be a supplemental guide sign or a TODS sign. The fee to install the supplemental guide sign will be the standard installation fee. The requesting entity will thereafter be required to pay the standard annual fee for supplemental guide signs or TODS signage, whichever is applicable.

4. In the event an existing supplemental guide sign for a winery needs to be replaced and there is insufficient space on the appropriate TODS structure for an additional TODS panel, or the sign is in an area where TODS signs are not permitted, a replacement supplemental guide sign may be installed. In this event, the requesting entity will be required to pay all costs related to the replacement sign and thereafter be required to pay the annual fee for supplemental guide signs.

5. Until September 15, 2007, there will be no annual fee for existing supplemental guide signage. Wineries with supplemental guide signage will be required to pay all maintenance costs due to damage during this period.

6. Effective September 16, 2007, an annual fee equal to approximately 1/3 of the standard TODS annual fee will be charged for existing winery supplemental guide signage. Wineries will not be charged any maintenance costs for existing supplemental guide signage after this date.

7. Effective September 16, 2010, supplemental guide signage for wineries will be charged an annual fee equal to the standard fee for TODS signage.

B. The following criteria apply to all new Winery Signage Program signs:

1. All new winery signs installed on nonlimited access highways after September 15, 2004, will be standard TODS signs. Entities requesting such signs will be required to pay the standard fees for participation in the TODS Program.

2. In order to be eligible for TODS signage, wineries will be required to meet the standard TODS hours of operation requirements (six hours per day, five days per week for at least 12 consecutive weeks each year).

3. Wineries will be eligible for Logo signage (attractions category) on limited access highways. To be eligible for Logo signage, a winery will be required to meet the standard hours of operation requirements (open eight hours per day, five days per week) and to pay the standard annual fee for the Logo Program.

4. Wineries will have the option to display the "grape cluster" logo (in color) on TODS or Logo signs, upon request.

Historical Notes

Derived from Volume 22, Issue 24, eff. September 6, 2006.

Statutory Authority

§§ 33.2-210 and 33.2-1220 of the Code of Virginia.