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Virginia Administrative Code (Last Updated: January 10, 2017) |
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Title 14. Insurance |
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Agency 5. State Corporation Commission, Bureau of Insurance |
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Chapter 90. Rules Governing Advertisement of Accident and Sickness Insurance |
Section 90. Use of statistics
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A. An advertisement relating to the dollar amounts of claims paid, the number of persons insured, or similar statistical information relating to any insurer or policy shall not use irrelevant facts, and shall not be used unless it accurately reflects all current and relevant facts. The advertisement shall not imply that the statistics are derived from the policy advertised unless that is the fact, and when applicable to other policies or plans shall specifically so state.
B. An advertisement shall not represent or imply that claim settlements by the insurer are "liberal" or "generous," or use words of similar import, or that claim settlements are or will be beyond the actual terms of the contract. An unusual amount paid for a unique claim for the policy advertised is misleading and shall not be used.
C. The source of any statistics used in an advertisement shall be identified in the advertisement.
Historical Notes
Derived from Regulation 8, Case No. 19498, § 9, eff. June 1, 1975; amended, Volume 20, Issue 25, eff. August 4, 2004.