Section 110. Disparaging comparisons and statements

Latest version.

An advertisement shall not directly or indirectly make unfair or incomplete comparisons of policies or benefits or comparisons of noncomparable policies of other insurers, and shall not disparage competitors, their policies, services or business methods, and shall not disparage or unfairly minimize competing methods of marketing insurance.

Historical Notes

Derived from Regulation 8, Case No. 19498, § 11, eff. June 1, 1975; amended, Volume 20, Issue 25, eff. August 4, 2004.

Statutory Authority

§§ 12.1-13 and 38.2-223 of the Code of Virginia.

                    
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