Section 10. Purpose

Latest version.

The purpose of this chapter (14VAC5-90) is to assure truthful and adequate disclosure of all material and relevant information in the advertising of accident and sickness insurance. This chapter establishes certain minimum standards of conduct in the advertising of accident and sickness insurance in a manner which prevents unfair competition among insurers and is conducive to the accurate presentation and description to the insurance-buying public of insurance offered through various advertising media.

Historical Notes

Derived from Regulation 8, Case No. 19498, § 1, eff. June 1, 1975; amended, Volume 20, Issue 25, eff. August 4, 2004.

Statutory Authority

§§ 12.1-13 and 38.2-223 of the Code of Virginia.

                    
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