Section 60. Advertising

A. Advertising may include, but is not limited to, print advertisements; radio and television advertisements; digital, electronic, and video advertisements; billboards; point of purchase materials; point-of-sale display materials; and Internet and social media.

B. Any lottery retailer may use his own advertising materials unless the agency objects thereto. The agency shall develop written guidelines for such materials.

C. The agency may provide information displays or other material to the retailer, who shall position the material so it can be seen easily by the general public.

D. The agency may produce special posters, brochures or flyers describing various aspects of the lottery and provide these to lottery retailers to post or distribute.

Historical Notes

Derived from VR447-01-2 § 1.6, eff. December 1, 1988; amended, Volume 06, Issue 06, eff. January 17, 1990; Volume 07, Issue 13, eff. April 24, 1991; Volume 08, Issue 24, eff. September 24, 1992; Volume 10, Issue 11, eff. March 23, 1994; Volume 13, Issue 03, eff. November 28, 1996; Volume 19, Issue 15, eff. May 7, 2003; Volume 28, Issue 26, eff. September 26, 2012; Volume 31, Issue 03, eff. November 5, 2014.

Statutory Authority

§ 58.1-4007 of the Code of Virginia.